We built the Best Storage Platform in the World. Now, 2018 comes down to Business Execution.

In the book Built to Last, Jim Collins and Jerry Porras beautifully describe that ‘building a visionary company requires one percent vision and 99 percent alignment‘.

Business fallacies more often than not disrupt even the most successful companies with the most advanced and visionary products. Business execution is possibly more important than actually having a good product, or being on the right market at the right time. Datrium is at one of these crucial, but glorious moments – and I’m thrilled to be part of it.

Our engineering team, under the leadership of Hugo Patterson and his VMware, Netapp & Data Domain teams, spent almost four years building what I can unequivocally call the Best Storage Platform for VMs in the World.

We built the fastest and most scalable converged primary and secondary storage platform in the world that at the same time enables organizations to grow their data centers at their own pace ‘pay-as-you-go’ while bringing their existing datacenter investments as part of the solution, and providing the simplest way to make use of data and cloud services. All with a better TCO/ROI than HCI.

That’s a lot of mumbo-jumbo to explain in a paragraph, so look at this:

Validated by IOMark as the most scalable and fastest converged storage platform on the market – by miles distance from the previous world record.

Only converged platform to achieve NIST FIPS140-2 certification for encryption module. That will drastically change the GOV landscape.

Only converged platform to deliver zero-touch, always-on, data services.

Ok, so we have the hottest converged storage platform on the market. Could I be delusional? I don’t think so…

I was just talking to Hugo about our customers and platform benefits, and he goes… there’s nobody at this point in our rear-view mirror that anytime soon can do what Datrium DVX delivers today from a scalability, features or performance perspectives. Yes, I agree!

So What’s next?¬†

From product and vision perspectives, I have written about the new Cloud DVX, Backup-as-a-Service, CloudView and Orchestrated Disaster Recovery. NVMe-over-Fabric is also set to change the game once again, and Datruim DVX is in a unique position to leverage the new tech.

2018 doesn’t belong to tech innovation.

In 2018 Datrium is firing all cylinders on marketing, channel, and sales. We have a ridiculously good track record of winning nearly 100% of all Proof-of-Concepts (POC) against traditional SAN and HCI vendors. In all honesty, when we lose it’s not because of product, performance, features, capabilities or roadmap – it’s because of company viability. Yes, we are a newish tech vendor, and some companies are just averse to changes, but surely and slowly we are getting into bigger customers – including few Global 100 accounts.

We have an incredible win rate against the top two HCI vendors – we win 2 out of every three opportunities against them. POC! POC! POC!

We have an incredible ecosystem of partners that support us in sales and marketing. We went from 6 to over 30 technology partners in less than six months, including some of the top technology and application vendors in the world – and with few of them we are going deeper on the relationship.

We have a remarkable partnership with Dell EMC for delivering a turn-key solution to our customers. Together with Intel, we have set the world record for most scalable and fastest storage platform on the planet – by miles distance from the previous world record.

We have initiated our international operations and will expand fast. By the way – we are hiring AEs/SEs, Inside Sales and Channel leaders in the US, and very soon EMEA.

There’s so much more I could talk about the work happening in Operations, Sales, Marketing, and adjacent areas. Datrium has hands-down the best product (thanks, Engineering!), but now it’s time to make sure that we have the 99 percent business alignment and execution.

Finally, we would not even be here if it wasn’t for our awesome customers that have been supporting and believing on Datrium team and tech, since the early days, since before I joined the company. For you, thank you!


This article was first published by Andre Leibovici (@andreleibovici) at LinkedIn


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